They're burning effigies of Richard Gere and Shilpa Shetty in India.
Because he kissed her hand and then repeatedly kissed her (face) cheeks at a public AIDS awareness press conference in Dehli.
In the Daily Mail photos above, it looks as if he's mauling her.
Apparently he did it right before or after yelling in Hindi "No condoms, no sex" to thousands of male truckers who screamed the words back to him.
Demonstrators say Gere's kissing of Shetty goes against Indian culture.
It is all the worse when the pair in question are unmarried. And a further aggravating factor is that Gere is a non-Hindu foreigner.
It could have been even more dire; what if someone's breast had popped out?
More here, where you can also read about Bryan Ferry's newfound admiration for the Nazis.
One can't help but wonder if they're burning effigies of the sleazy "American Gigalo"-era Richard Gere, which would be fitting, or the dignified, Tibet-saving Gere of "Dr. T and the Women."
The real crime of course is that he is 57 and she is 31.
It should be the other way around.
Thanks to Catesey for the hot news tip